Market profile: 1. Competition and industry information 2. Trade/ Service Area 3. Customer profile (Describe current and potential purchasers of product or service) 4. Market size (estimate the size of the total current market for the product or service) 5. Quantify the size of each market segment in relevant terms (dollars spent, units used, number of people, etc) Information SILO:
Information system components: • Hardware • Software • Data • Procedures • People
Business Process:
ReplyDeleteMarket profile:
1. Competition and industry information
2. Trade/ Service Area
3. Customer profile (Describe current and potential purchasers of product or service)
4. Market size (estimate the size of the total current market for the product or service)
5. Quantify the size of each market segment in relevant terms (dollars spent, units used, number of people, etc)
Information SILO:
Information system components:
• Hardware
• Software
• Data
• Procedures
• People
Social Media:
Social Capital: